Google’s John Mueller said on Twitter that text within an image’s alt attribute is generally seen as text “as a part of the page where the image is embedded.” If that text is within an H1 tag, then Google will also see it as part of the H1.
Marketers are still asking, what is B2B influencer marketing? Here’s a definition I’ve been using over the past 5 years or so: B2B influencer marketing is activating internal and external subject matter experts with engaged networks to advocate and co-create content of mutual value that drives measurable business goals. As the groundswell around influencer marketing rises and becomes a normal part of the B2B marketing mix, the volume of information and misinformation on the topic also increases.
Google’s John Mueller says Google can use unsupported structured data to understand entities.
Google’s John Mueller added some clarity around how Google processes links within a disavow file. He said on Twitter that the disavow file is “processed immediately and taken into account as the URLs are recrawled.”
The 2019 holiday shopping season proved connected TV advertising’s direct response potential. Please visit Search Engine Land for the full article.
After more than two decades of writing about search and online marketing, as well as speaking at and organizing dozens of conferences, it’s time to hang up my e-spurs and move on to other adventures. Please visit Search Engine Land for the full article.
Here’s how you can make your SEO agency’s operational dashboard more actionable and better manage client accounts. The post The SEO Agency KPIs Dashboard: A Way to Unlock Growth via @seomonitor appeared first on Search Engine Journal .
Google’s John Mueller said on Twitter that it doesn’t matter what slows down your pages, if your pages are slow, they are slow. So if it is a Google product, like Google Analytics, Google Tag Manager, AdSense, Ad Manager or something else Google offers that is slowing down your page, find a way to implement it where it does not slow down the page.
Here is a recap of what happened in the search forums today…
It looks like there was a significant Google local search algorithm update starting this past Friday, February 14th, and still continuing through today. This seems to have impacted the rankings of local business listings in the Google local packs and Google Maps results.