SEO

Google: URL Length Is Not A Ranking Factor

Posted by admin on 2020/02/05 at 4:12 pm

Google’s John Mueller had to say on Twitter that “URL length is not a ranking fraction.” He was told that a CMS autogenerates URLs that are often longer than what is recommended for SEO. Now, what is recommended for SEO in terms of length?

Search Results Analysis: The Latent Question via @martinibuster

Posted by admin on 2020/02/05 at 2:45 pm

Understand what Google calls the “need beneath” a search query to analyze search results and plan your content strategy. The post Search Results Analysis: The Latent Question via @martinibuster appeared first on Search Engine Journal .

Using the Apriori algorithm and BERT embeddings to visualize change in search console rankings

Posted by admin on 2020/02/05 at 2:34 pm

By leveraging the Apriori algorithm, we can categorize queries from GSC, aggregate PoP click data by category and use BERT embeddings to find semantically related categories. Please visit Search Engine Land for the full article

Vlog #43: Jim Boykin – The Ultimate Link Building Guru Shares Sage Advice

Posted by admin on 2020/02/05 at 2:05 pm

Jim Boykin from Internet Marketing Ninjas invited me to his office to sit down and chat about links. The funny thing is, he came to my office like 15 years ago to build links, no joke…

What the Most Viral Reddit Images Can Teach Marketers via @kristintynski

Posted by admin on 2020/02/05 at 1:45 pm

Here’s what the most viral Reddit images have in common and key insights to optimize your image-based marketing. The post What the Most Viral Reddit Images Can Teach Marketers via @kristintynski appeared first on Search Engine Journal

How the Facebook & Instagram Divergence Impacts Your Media Spend via @SusanEDub

Posted by admin on 2020/02/05 at 12:45 pm

Nowadays, a marketer will tell you the user demographics for Facebook and Instagram aren’t the same.

Justice Department homing in on Google Ad Manager in antitrust probe

Posted by admin on 2020/02/05 at 12:37 pm

The feds are interviewing publishers and ad-tech rivals about whether Google has too much control “over the monetization of digital content.” Please visit Search Engine Land for the full article.

12 Alternative PPC Books Every PPC Marketer Needs to Own via @lukedavisseo

Posted by admin on 2020/02/05 at 11:45 am

Looking for books about PPC marketing?

Authenticity and Great B2B Content Marketing Go Hand In Hand

Posted by admin on 2020/02/05 at 11:30 am

Are you using enough authenticity in your B2B marketing to build greater inherent trust into your brand purpose?

Tripadvisor’s new ‘Review Hub’ lets restaurateurs manage reviews from multiple sources in one place

Posted by admin on 2020/02/05 at 11:29 am

The subscription-based product can also be used to identify review trends across sites. Please visit Search Engine Land for the full article.