SEO

Break Free B2B Series: Carol-Lyn Jardine and Heather Hurst on Effectively Managing Change in B2B Marketing

Posted by admin on 2020/01/23 at 11:30 am

The more things change, the more they stay the same. This phrase is often uttered with a negative connotation, but incidentally, it also represents an aspirational ideal for B2B marketing managers and leaders.  In an environment that is constantly shifting, brands and agencies are tasked with navigating uncertainty while remaining steadfast in their pursuit of the same ultimate goals: engaging prospects, building relationships, driving business results.

Google Sending data-vocabulary.org Schema Deprecation Notices

Posted by admin on 2020/01/23 at 8:33 am

Google announced yesterday that starting on April 6, 2020 it will no longer support data-vocabulary.org schema. Hours later, Google began sending notifications via Google Search Console about this happening

Video: Search pioneer Mike Grehan on everything from the early days of SEO to AI’s role in paid and organic search

Posted by admin on 2020/01/23 at 8:00 am

Grehan also settles the long-running dispute over who coined the term search engine optimization. Please visit Search Engine Land for the full article

Google removes ‘ads’ and ‘sponsored’ labels from flight search results

Posted by admin on 2020/01/23 at 7:11 am

There will be no more referral fees from partners in flight search, as Google seeks to emphasize price and convenience in rankings. Please visit Search Engine Land for the full article

Google Still Does Support Microformats; At Least For Now

Posted by admin on 2020/01/23 at 4:30 am

With Google saying yesterday that they are deprecating support for data-vocabulary markup because of the “popularity of schema.org” – some would assume microformats is next. But John Mueller from Google said microformats are still supported and there are no plans to deprecate that now.

Google: .gov Domain Names Do Not Get A Ranking Boost

Posted by admin on 2020/01/23 at 1:47 am

John Mueller of Google said again, .gov TLDs, top level domain names, do not get a ranking boost or preference in Google search.

Daily Search Forum Recap: January 22, 2020

Posted by admin on 2020/01/22 at 11:16 pm

Here is a recap of what happened in the search forums today…

Google: Web Pages in Featured Snippets Not Repeated in Organic Listings via @MattGSouthern

Posted by admin on 2020/01/22 at 10:19 pm

Google’s Danny Sullivan confirms web pages in a featured snippet position will no longer be repeated in regular organic listings. The post Google: Web Pages in Featured Snippets Not Repeated in Organic Listings via @MattGSouthern appeared first on Search Engine Journal .

Google’s John Mueller: One Violation Will Not Result in a Manual Action via @MattGSouthern

Posted by admin on 2020/01/22 at 9:33 pm

Google’s John Mueller clarifies that one violation of the webmaster guidelines will not get a site banned from search results. The post Google’s John Mueller: One Violation Will Not Result in a Manual Action via @MattGSouthern appeared first on Search Engine Journal .

Google: A Site Won’t Outrank You Just By Using Hidden Text

Posted by admin on 2020/01/22 at 8:38 pm

Google’s John Mueller said on Reddit “A site is not going to outrank your site just because of hidden text.” He also added “Inversely, just having hidden text on a page won’t get the site banned from Google.”