Understanding the Role of a Technical SEO Audit via @theGypsy
Know and understand the key components, best tools, and the right mindset required to effectively do a technical SEO audit.
SEO
Case study: The true value of informational content for e-commerce SEO
Data suggests that informational content pages do indeed help rank better for search queries with commercial intent. Please visit Search Engine Land for the full article.
How to Leverage First-Party Data to Boost PPC Performance via @iambenwood
Discover how exactly first-party data can be used to power PPC campaigns and improve results. The post How to Leverage First-Party Data to Boost PPC Performance via @iambenwood appeared first on Search Engine Journal
Google Search Console unparsable structured data report data issue
No need to panic, the errors you may be seeing in Google Search Console might be related to a bug with Google and not an issue with your web site. Please visit Search Engine Land for the full article
Tony Wright on the Danger of Absolutes in Marketing, Answering SEO Questions & More [PODCAST]
WrightIMC’s Tony Wright also offers tips for industry newcomers, aspiring conference speakers, and would-be writers, and more. The post Tony Wright on the Danger of Absolutes in Marketing, Answering SEO Questions & More [PODCAST] appeared first on Search Engine Journal .
Bug Alert: Google Search Console Unparsable Structured Data
Google has confirmed that some may see a spike in unparsable structured data errors within Google Search Console. This spike should be ignored if it happened between January 13 and 16th of this year.
Break Free B2B Series: Ben Wallace on the ‘Triple Bottom Line’ in B2B Marketing
How does the air we breathe affect the work we produce? It’s not a question I’d pondered very frequently, until I had the opportunity to chat with Ben Wallace for the latest episode of Break Free B2B
Google January 2020 core update almost done rolling out
Check your analytics and rankings to see how this latest core update impacted you or your clients.
Fun: Google My Business Support Tries To Help Danny Sullivan.
You know how when someone asks one Googler a question and that Google doesn’t know the answer, so they CC another to help. Well, sometimes Googlers don’t know Googlers and the get confused. Here is Danny Sullivan, a Googler, CCing Google My Business support to help a business.