Daily Search Forum Recap: January 9, 2020
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
SEO
Google: As Search Engines Get Better At Intent, Keyword Research Won’t Go Away
Earlier this week, Frédéric Dubut, the PM of overall Bing’s core search team, said that 2020 will be the year where keyword research becomes obsolete, you can read exactly what he said there.
Google: FAQ Schema Must Be On Page, Not In External PDF
Google’s John Mueller said you really cannot use FAQ schema for PDF documents. John said on Twitter “It needs to be visible on the page, and reflect the primary object on the page” when he was asked if a PDF can be used.
Conductor launches SEO services marketplace for Searchlight users
Marketers can request analyses, content briefs and more directly through the interface. Please visit Search Engine Land for the full article.
Do You Really Want a 100% Google Ads Optimization Score? via @GrpTwentySeven
Here’s what would happen if you applied Google Ads’ recommendations across the board. The post Do You Really Want a 100% Google Ads Optimization Score? via @GrpTwentySeven appeared first on Search Engine Journal
Marketing’s Top Tools: Guilt, Shame & Fear via @beanstalkim
Discover to use guilt, shame, and fear as marketing tools and see some examples of how to implement them. The post Marketing’s Top Tools: Guilt, Shame & Fear via @beanstalkim appeared first on Search Engine Journal
B2B Paid Advertising in 2020 with Greg Finn [PODCAST]
Greg Finn talks about the top paid search strategies that B2B companies should focus on in 2020. The post B2B Paid Advertising in 2020 with Greg Finn [PODCAST] appeared first on Search Engine Journal .
Bing Pages Launches To Promote Your Public Persona
Bing has quietly launched Bing Pages, a beta program that lets users manage their presence on Microsoft products such as Bing and Outlook.com. You can access it over at https://www.bing.com/bp/gettingstarted
DuckDuckGo, Info.com crowd out Bing in Google’s Android search options
The auction results are in: Bing will only appear in the UK, but DuckDuckGo and Info.com will be choices in all territories. Please visit Search Engine Land for the full article
Break Free B2B Series: Adam Dunn on Creating Blockbuster Video Content in B2B
Content has many aims. It should inform. It should assist