Daily Search Forum Recap: December 19, 2019
Here is a recap of what happened in the search forums today…
SEO
Google Tests Featured Snippets With "See What Others Say"
Emily Perry shared a screen shot with me on Twitter of a new Google featured snippet test. In this interface, Google shows the main featured snippet but below it has a section with “see what others say” and then lets you click on an accordion interface to expand those other sources.
9 Bad SEO Habits to Leave in 2019 via @mindyweinstein
Say goodbye to these old SEO habits that just plain don’t work, or even worse, can get a website penalized. The post 9 Bad SEO Habits to Leave in 2019 via @mindyweinstein appeared first on Search Engine Journal .
Google News Stopped Supporting Stock Tickers & Genre?
Joost de Valk noticed that the Google help document for Google News sitemaps has removed any mention of support for stock tickers and genre. We know Google dropped support for the Google News specific meta keywords tag and in the XML sitemap in February 2018 but stock tickers and genre?
8 Things You Can Learn from NASCAR’s Content Marketing Strategy via @gregjarboe
Here are eight important lessons about creating a successful content marketing strategy from NASCAR. The post 8 Things You Can Learn from NASCAR’s Content Marketing Strategy via @gregjarboe appeared first on Search Engine Journal .
Recovering from a Google Core Algorithm Update with Lily Ray [PODCAST]
Lily Ray talks about what to do when recovering from a Google core update or SEO performance is declining. The post Recovering from a Google Core Algorithm Update with Lily Ray [PODCAST] appeared first on Search Engine Journal .
Google highlights fact-checking while Bing SERP found to be disinformation hotbed
There’s still a long way to go to fix the fake-news problem, but even further for Bing according to a new Stanford report. Please visit Search Engine Land for the full article
Good guides gone bad: How Google’s ‘Local Guides’ program fails businesses and consumers
Columnist Jamie Pitman talks to some of the leading figures in local search to find out what went wrong with the Local Guides program, and if enough steps are being taken to fix it. Please visit Search Engine Land for the full article.
Break Free B2B Series: Tom Treanor on Perfecting B2B Marketing Personalization
In any conversation about customer experience, the topic of personalization is bound to come up.