Bing partners with flight booking sites to bolster flight search offerings
The new flight search experience uses real-time data and direct integrations with airlines. Please visit Search Engine Land for the full article.
SEO
SMX Overtime: Opportunities and challenges for conversational voice search
Expert search marketer and SMX speaker, Eric Enge, explains why brands need to better understand voice apps and interactions to meet their user needs.
Marketers moving away from home-grown tools, hiring fresh teams for new martech
About 83% of marketers have upgraded or replaced at least one martech application in the past year, we found out in our Martech Replacement Survey. Please visit Search Engine Land for the full article.
3 Free Tools to Help Investigate & Fix PPC Account Performance Changes via @siliconvallaeys
Learn how to investigate PPC account performance changes and what tools and scripts to use in the process. The post 3 Free Tools to Help Investigate & Fix PPC Account Performance Changes via @siliconvallaeys appeared first on Search Engine Journal
When to Use Data Science in SEO via @aaliceroussel
Here’s how data science intersects with search and why SEO pros must learn more about AI and machine learning. The post When to Use Data Science in SEO via @aaliceroussel appeared first on Search Engine Journal .
The big list of 2019 Google search algorithm updates
From core updates to BERT, here are the big algorithm changes that shook up search rankings in 2019. Please visit Search Engine Land for the full article
Google Invites Many To Cameos In Search
Yesterday, I got my invite to Cameos on Google. Cameos on Google “help you make your Knowledge Panel even more engaging for your fans.
6 Things to Review in Your Google Display Campaigns via @afhammer
Here are a few ways to make sure your Google Display campaigns are in tip-top shape. The post 6 Things to Review in Your Google Display Campaigns via @afhammer appeared first on Search Engine Journal .
Google Search Console Coverage report improves accuracy on indexed pages
“Index Coverage report can more accurately report on indexed pages,” Google said. Please visit Search Engine Land for the full article.
How to Build a Binge-Worthy and Rewarding B2B Content Strategy
As marketers, we’re accustomed to appreciating the rewards for a job well done. Create a piece of great content that resonates, and you’ll likely be greeted with those reinforcing indicators of impact: clicks, views, dwell time, pipeline growth, perhaps even third-party recognition. But what’s in it for the person consuming this content? Sure, there is the inherent value derived from enjoying the content to begin with – learning something new, solving problems, or merely being entertained.