SEO

Google Navboost Is Not A Machine Learning System & More DOJ Leaks

Posted by admin on 2025/05/13 at 11:31 am

We’ve only covered the Department of Justice vs Google documents here and there but here are some documents that may be of interest to the community here.

18 Year Google Search Engineer Rants On DOJ’s Anti-Trust Case

Posted by admin on 2025/05/13 at 11:21 am

Ryan Moulton, a Google Search engineer who worked on Google’s search rankings algorithms for over 18 years now, went to X to call out some of what the courts are saying as not true. He went on to say, “This is now the second time I’ve seen my work cited prominently in a major lawsuit against Google, and I have to say, it has not given me a lot of faith in the court process around issues like this.”

Google: Hreflang Doesn’t Guarantee Indexing

Posted by admin on 2025/05/13 at 11:11 am

Google’s John Mueller explained that just because you use hreflang tags on your pages, it doesn’t mean those pages will be indexed and/or ranked in Google Search. He said on Bluesky, “hreflang doesn’t guarantee indexing.”

Say Hello to Your MozCon 2025 Speaker Lineup (So Far!)

Posted by admin on 2025/05/13 at 7:00 am

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Say Hello to Your MozCon 2025 Speaker Lineup (So Far!)

Cracking the SEO Code: Regain Control of Search Visibility in the Age of AI [Webinar] via @sejournal, @hethr_campbell

Posted by admin on 2025/05/13 at 6:45 am

Join us for this webinar as we introduce the TotalSERP strategy, a unified approach designed to help you reclaim visibility across the entire search landscape. The post Cracking the SEO Code: Regain Control of Search Visibility in the Age of AI [Webinar] appeared first on Search Engine Journal .

Google Links To Itself: 43% Of AI Overviews Point Back To Google via @sejournal, @MattGSouthern

Posted by admin on 2025/05/12 at 11:52 pm

Google’s AI Overviews link back to Google 43% of the time, furthering its walled garden effect, according to new data. The post Google Links To Itself: 43% Of AI Overviews Point Back To Google appeared first on Search Engine Journal .

Google Updates Image SEO Best Practices: Use Consistent URLs via @sejournal, @MattGSouthern

Posted by admin on 2025/05/12 at 4:00 pm

Google’s updated image SEO best practices recommend using consistent URLs for images across your site to preserve crawl budget. The post Google Updates Image SEO Best Practices: Use Consistent URLs appeared first on Search Engine Journal .

Google Reminds That Hreflang Tags Are Hints, Not Directives via @sejournal, @MattGSouthern

Posted by admin on 2025/05/12 at 3:33 pm

Google’s John Mueller explains that Hreflang tags act as suggestions, not directives. Learn how canonical tags impact international SEO and what adjustments your strategy needs. The post Google Reminds That Hreflang Tags Are Hints, Not Directives appeared first on Search Engine Journal .

Daily Search Forum Recap: May 12, 2025

Posted by admin on 2025/05/12 at 2:00 pm

Here is a recap of what happened in the search forums today…