SEO

Search News Buzz Video Recap: Google Earnings Report, Ranking Volatility, AI Overviews Harm Clicks, Search Ads Grow & More

Posted by admin on 2025/04/25 at 12:01 pm

This week, guess what, we saw more Google search ranking volatility heat up mid-week. Several new studies have come out showing that AI Overviews hurt click-through rates from search results.

The 8 Most Important PPC KPIs You Should Be Tracking via @sejournal, @brookeosmundson

Posted by admin on 2025/04/25 at 12:00 pm

Discover the essential PPC KPIs, beyond CTR and CPC, to measure profit, incrementality, and real business impact from your paid media. The post The 8 Most Important PPC KPIs You Should Be Tracking appeared first on Search Engine Journal .

Google: Image Streaming Is Not SEO Friendly

Posted by admin on 2025/04/25 at 11:51 am

Google’s John Mueller pretty much said that using image streaming techniques will not result in an SEO friendly outcome. He actually said, “It’s a great way to prevent your images from being found through search engines.”

Google Mobile Tests Search Snippet With Blue URL & URL / Site Name Switch

Posted by admin on 2025/04/25 at 11:41 am

Google is testing a new version of the mobile search results snippets where the URL is now blue, still clickable. Also, a variation where they are switching the placement of the URL and the site name.

Microsoft Advertising Suspends Client Connection Requests Temporarily

Posted by admin on 2025/04/25 at 11:31 am

Microsoft Advertising has temporarily suspended the ability for agencies to send out client connection requests.

Google Search Behind The Music Generative AI Section

Posted by admin on 2025/04/25 at 11:21 am

Google seems to have added a new section to music knowledge panels named “Behind the music.” It seems that this is generated using Google’s Gemini AI and gives you a bit of background on the song.

Bing With Two Rows Of Shopping Ads With Option To Expand

Posted by admin on 2025/04/25 at 11:11 am

Microsoft is now showing two rows of shopping ads at the top of the Bing Search results. There is even an option to expand them to show more ads.

Optimizing Your SaaS Landing Pages in 2025 — Whiteboard Friday

Posted by admin on 2025/04/25 at 7:00 am

Looking to take your product and solutions pages to the next level? In this week’s episode of Whiteboard Friday, Liraz talks us through how we can optimize our product pages in the multi-search engine optimization. She provides a detailed breakdown of page structure and how to bridge the gap between product and SEO.

Google’s AI Overviews Reach 1.5 Billion Monthly Users via @sejournal, @MattGSouthern

Posted by admin on 2025/04/24 at 9:04 pm

Google AI Overviews reaches 1.5 billion monthly users with Alphabet’s Q1 earnings showing 10% search revenue growth.

Google Ad Revenue Up 8.5%, Overall Revenue Up 12% & AI Overviews Served To 1.5B+ Users Monthly

Posted by admin on 2025/04/24 at 8:34 pm

Google reported earnings and their ad revenue is up again year-over-year, with an increase of 8.5%, and overall revenue is also up 12%. I should note, it is down from Q4 because Q4 is always Google’s best performing quarter, which is why you don’t really compare the it to the last quarter, but rather the same quarter from a year ago.