SEO

Alphabet Google Ad Revenue Up 10% Again, Hitting $72.5 Billion

Posted by admin on 2025/02/05 at 12:21 pm

Google / Alphabet reported its Q4 2024 earnings last night, where its ad revenue hit $72.46 billion, up 10.6% from last year’s quarter of $65.52 billion. Google’s revenue was up 12% with $96.47 billion and its profit was up 30.7% to $30.9B

Alphabet Google Ad Revenue Up 10% Again, Hitting $72.5 Billion

Posted by admin on 2025/02/05 at 12:21 pm

Google / Alphabet reported its Q4 2024 earnings last night, where its ad revenue hit $72.46 billion, up 10.6% from last year’s quarter of $65.52 billion. Google’s revenue was up 12% with $96.47 billion and its profit was up 30.7% to $30.9B.

Report: Google AI Overviews Are Killing Click Through Rates

Posted by admin on 2025/02/05 at 12:11 pm

The folks at Seer put together a study looking at how the click-through rates of the Google organic and paid search results are impacted by having AI Overviews on the page.

Where Are The Missing Data Holes In GA4 That Brands Need? via @sejournal, @gregjarboe

Posted by admin on 2025/02/05 at 11:30 am

Find out how to accurately analyze and interpret data in Google Analytics 4 by using additional verification methods. The post Where Are The Missing Data Holes In GA4 That Brands Need

Mastering SERP Analysis: A Step-By-Step Guide To Understanding Search Engine Results Pages via @sejournal, @AdamHeitzman

Posted by admin on 2025/02/05 at 10:30 am

Master SERP analysis to boost your website’s visibility by understanding search features, user intent, and competitor strategies in Google’s evolving results pages. The post Mastering SERP Analysis: A Step-By-Step Guide To Understanding Search Engine Results Pages appeared first on Search Engine Journal .

Google’s Q4 Earnings Point To An AI-Focused Future via @sejournal, @MattGSouthern

Posted by admin on 2025/02/04 at 10:43 pm

Alphabet’s Q4 revenue rose 12%, driven by AI advancements, cloud growth, and infrastructure investments. The post Google’s Q4 Earnings Point To An AI-Focused Future appeared first on Search Engine Journal

LinkedIn Video Views Up 36%, New Tools & Courses Available via @sejournal, @MattGSouthern

Posted by admin on 2025/02/04 at 10:07 pm

LinkedIn video viewership is up 36% YoY. The platform adds new tools and free training courses to boost video creation. The post LinkedIn Video Views Up 36%, New Tools & Courses Available appeared first on Search Engine Journal

Daily Search Forum Recap: February 4, 2025

Posted by admin on 2025/02/04 at 3:00 pm

Here is a recap of what happened in the search forums today…

Death Of The Keyword: Why Aggregate Organic Traffic Is A Better Metric via @sejournal, @Kevin_Indig

Posted by admin on 2025/02/04 at 2:30 pm

Search isn’t what it used to be. With rising costs in rank tracking, do keywords still matter?

5 New SEO Ranking Challenges You’re Facing Right Now [& A Fix] via @sejournal, @bright_data

Posted by admin on 2025/02/04 at 1:18 pm

Stay ahead of the SEO game with insights on adapting your strategy to AI-driven SERPs and the latest Google updates.