Google Merchant Center seems to be testing a whole slew of new analytics for the Merchant Center console. The data itself is not new but the UX is, and I am told the analytics is presented in a more user-friendly and easy-to-navigate manner.
Microsoft sent emails to some Microsoft Advertising advertisers to let them know that if they have run an import from Google Ads to their Microsoft Advertising account, going forward, Microsoft will continue to automatically import your Google Ads conversion data to your Microsoft Advertising campaigns.
Google Ads has released a major version release for the Google Ads API, version 17. Version 17 includes preparation for resource usage policy changes, page size changes, batch reporting changes, more PMax and match type reporting, plus much more.
Find out why information security and risk management are crucial. Understand effective strategies to protect valuable data and minimize potential risks
This detailed guide reveals how to build and maintain a diverse backlink profile to boost your website’s search performance. The post How To Build A Diverse & Healthy Link Profile appeared first on Search Engine Journal .
Google published a case study showing how adding structured data and improving crawlability nearly doubled the amount of clicks to the site The post Google Case Study Shows Importance Of Structured Data appeared first on Search Engine Journal .
And… that’s a wrap! Catch up on the second and final day of MozCon 2024 in this day-two recap.
AI expert Britney Muller guides marketers through leveraging generative AI by utilizing its strengths while mitigating bias and limitations.
At MozCon, Rand Fishkin shared recommendations based on purported Google leaks, sparking skepticism and debate. The post Rand Fishkin At MozCon: Rethinking Strategies Amid Google API “Leak” appeared first on Search Engine Journal .
B2B SaaS content marketing can be notoriously complex. Your SaaS company’s solutions are built to solve problems for a highly select subset of a professional audience.