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Here is a recap of what happened in the search forums today…
Google said that the next Google core update should be coming in the coming weeks. Google had some search ranking volatility, an unconfirmed Google update, around July 18th.
Google announced that it will stop serving the Google URL Shortener, so any URL that was set up to redirect using goo.gl, which Google stopped supporting adding new ones back in 2019, will also stop serving.
Gary Illyes from Google said in the latest Google SEO office hours that using a ccTLD and the localized language on your page and website does help you rank a little better in the localized/regional version of Google. So if you want to rank better in Google in Korea, using a ccTLd such as .kr helps a little and using Korean text on your page helps even more.
Google’s John Mueller laid out a few ways to determine if your SEO team is doing the actual work they promised to deliver. While trusting your SEO team is important, John said you can also do the following to ensure the SEO team is doing their job.