B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation and nurturing, with 21 percent focused on early-stage awareness, according to newly-published survey data. MarketingCharts The Top Priority of B2B Go-to-Market Leaders in 2024 52 percent of go-to-market leaders have said that better alignment between marketing, sales, and customer success was their top priority for 2024, with 43 percent prioritizing customer experiences and engagement, while 39 percent pointed to boosting brand awareness and the same number noting the quest for increased internal process efficiency — some of the findings contained in recently-released survey results. MarketingProfs New Study Reveals Clear Writing Tips for B2B Marketers [Report] When is comes to B2B writing, 73 percent of B2B health care professionals said that they were more likely to consider a purchase when supporting content was in more of a plain language format, while just 44 percent said they would do so based on more complex traditional B2B content writing, according to newly-released B2B writing survey data.
Unlock the power of first-party data by discovering what it is, how to collect it, and how to use it in your marketing strategy. The post What Is First-Party Data And How Do You Use It?
In this Whiteboard Friday, learn about headless CMSs, the advantages of using them, and the differences in your approach to SEO.
Here is a recap of what happened in the search forums today…
For the past few days or so it seems that the Google Search Console API has been delayed. There has been complaints about this on social media and in the Google forums. It is not uncommon for Search Console to run into these delays but I see a lot of recent complaints about this, so I am reporting on it.
A couple of weeks ago, Google introduced a new Google Ads policy saying it won’t allow personalization of ads for consumer finance in the United States or Canada. Well, it seems like that policy may be too overreaching and causing headaches for advertisers not even in the consumer finance space.
Google has added to the new Google Business Profile suspension emails the ability to make an appeal request, right from the email. The latest update was that the emails showed details on why your business was suspended but now Google gives you a blue appeals button to fight back on that suspension.
Microsoft is working to bring its new Deep Search feature to Copilot, formerly known as Bing Chat. The issue is, (1) Deep Search is only available to a limited number of searchers in Bing Search and (2) it is way too slow to bring it to a chat interface.
At the beginning of this year we covered the updated posting restrictions guidelines for Google Maps where Google said they can turn off posting for a particular place. Well, we are now seeing an example of that in action, where Google is testing the reviewer that posting has been turned off.