The Google Search team and the Google Ads team released two different videos this week that I thought you should all listen to, at least in the background. In short, Martin Splitt and Gary Illyes from the Google Search team spoke about how browsers parse HTML. Ginny Marvin and Ads UI Product Manager Abby Butler and Search Ads UX Lead Adam Bullock spoke about search experiences with search ads.
Microsoft Advertising has now rolled out the self-serve negative keyword lists. This launched a couple of days ago and was announced by Navah Hopkins, the Microsoft Ads Liaison.
Google Ads is rolling out text guidelines for all advertisers globally in AI Max. We thought the rollout started more broadly last October, after it was announced last September, but now it is really fully rolling out.
Google is testing adding “web mentions” to the retailer store page under the reviews section. I cannot replicate this yet, but web mentions shows what people are saying about the retailer on sites like Reddit and other social platforms, whereas reviews are reviews left on Google.
Microsoft Bing Search is testing a new layout for videos within the search results. Instead of a list view, Bing is testing a two-by-two grid layout.
This week’s PPC Pulse recaps Google’s evolving Search asset guidance, revised budget pacing behavior, and Microsoft’s rollout of self-serve negative lists for PMax. The post Google’s Asset Guidance & Ad Scheduling Updates, Microsoft Negatives – PPC Pulse appeared first on Search Engine Journal .
Google’s February 2026 Google Discover Core Update has officially completed rolling out after just over 3 weeks. This update started on February 5, 2026, and was completed on February 27, 2026.
What should you prioritize for SEO in 2026? Chima Mmeje offers six tips for staying on top of SEO in 2026, including how to optimize for agentic AI, build entity clusters, and track LLM metrics to stay ahead.
Google’s Gary Illyes clarifies why resource hints do not influence Googlebot’s crawling behavior, and notes that HTML validity is not a ranking factor. The post Google Explains Why Its Crawler Ignores Your Resource Hints appeared first on Search Engine Journal .
Lack of support for an independent WordPress plugin and theme repository leads Joost de Valk to step away. The post Joost de Valk Exits Federated WordPress Repository Project appeared first on Search Engine Journal .