Microsoft is testing showing text attributes that can say things like “Free Shipping on Qualified Orders” with an icon next to the search ads on Bing Search. This is not just the CTA buttons that these ads have supported for a while but additional text attributes.
Google is testing a new sponsored ads section in the search results named Featured Stores. This reminds me of the from online stores but that was organic/free, not ads.
Google is testing a shaded box design for the stock pricing and information in the Google Search results. Google has these shaded designs in other areas as well but for now, this may just be a test.
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Evergreen articles once were reliable drivers of steady traffic, but AI summaries may now render them obsolete. The post Are AI Search Summaries Making Evergreen Articles Obsolete? appeared first on Search Engine Journal
Understand the transition from traditional SEO to GEO concepts within SEO and how it transforms digital marketing with AI integration for better SERP visibility. The post From SEO To GEO: How Can Marketers Adapt To The New Era Of Search Visibility?
Pew’s survey of 5,000 U.S.
New data on over 3,000 Google Business Profiles finds proximity drives visibility, but review volume and keyword relevance are most influential near the top. The post Review Signals Gain Influence In Top Google Local Rankings appeared first on Search Engine Journal .
Here is a recap of what happened in the search forums today…
The best market intelligence you’ll ever get is hidden in organic queries, but only if you turn those signals into personas teams actually use. The post Making SEO Personas Actionable Across Teams appeared first on Search Engine Journal .