In this must-listen episode, join us for a sit-down with John Brown from Google’s Trust & Safety team. With his rich background in building ad networks and more, John offers exclusive insights into Google’s efforts to educate publishers globally. Discover critical differences between publisher policies and demand restrictions, explore the evolving role of UGC, and learn about Google’s initiatives to support publishers.
The Google search results have been very volatile the whole past week, and most SEOs think Google will confirm another algorithm update before 2023 comes to a close. Google Groups is no longer ranking as well in Google Search.
Google has added to some listings in the local panel in its search results a “Share” button within the three dots in that listing. Previously, the three dots had the ability to suggest an edit, learn more about the data and maybe claim the listing. Now Google brought back the share feature from 2017 within that menu.
There is a bug with the Google Business Profile agency dashboard where owners and managers cannot accept new invites.
Google is testing an image box that you can click on and expand to reveal images. Google’s mobile search results can show an image link, that if you click on reveal an image grid section
Google is testing placing the search bar at the bottom of the Google Search App. This might be an Android only test right now, but some users are noticing that the search bar is no longer at the top of the screen, but instead at the bottom.
A couple of years ago, Google added a filter to its shopping search results for “get it by” a specific date. Now with the Google Search results getting more e-commerce-like, Google added that filter to the side bar for some queries and also is testing a new section to get the gifts by Christmas, by December 24th.
B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation and nurturing, with 21 percent focused on early-stage awareness, according to newly-published survey data. MarketingCharts The Top Priority of B2B Go-to-Market Leaders in 2024 52 percent of go-to-market leaders have said that better alignment between marketing, sales, and customer success was their top priority for 2024, with 43 percent prioritizing customer experiences and engagement, while 39 percent pointed to boosting brand awareness and the same number noting the quest for increased internal process efficiency — some of the findings contained in recently-released survey results. MarketingProfs New Study Reveals Clear Writing Tips for B2B Marketers [Report] When is comes to B2B writing, 73 percent of B2B health care professionals said that they were more likely to consider a purchase when supporting content was in more of a plain language format, while just 44 percent said they would do so based on more complex traditional B2B content writing, according to newly-released B2B writing survey data.
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