Every year, John Mueller, Senior Search Analyst / Search Relations team lead at Google makes a significant effort to help respond to SEO-related questions on Christmas. He has done this since at least 2007, so sixteen-years and counting, and has done it again this Christmas.
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No one should be surprised to hear that I am reporting on some intense Google search ranking volatility starting this Friday, December 22nd, through the weekend, with things seeming to calm down today, Sunday, December 24th. Did Google push an algorithm update or tweak before the holiday break? Who knows, but there are signals of ranking volatility either way.
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Here is a recap of what happened in the search forums today…
As we approach the end of the year, it just seems Google is getting more and more volatile with its search results. Google also confirmed that ‘openness’ as a local ranking signal was strengthened…
When Google first launched its Search Generative Experience, it labeled the “end” date of the program as December 2023 for US users and February 2024 for India and other countries. Well, now that end date was removed from the Google Search Labs interface.
Gary Illyes said some search engines can be confused by seeing double slashes in a URL. Previously, Google suggested not to use double slashes in your URLs but here Gary is saying that technically pages load with double slashes but with some search engines may have issues crawling URLs with double slashes.