This was a fun week, being that you all ruined the internet. First up Google shocked us with a new core update…
Only two weeks after the October 2023 core update finished rolling out, we have a new core update rolling out – the November 2023 core update. This is a different update to the core update, Google said “We have different systems that are considered core to our ranking process; this month’s core update involves an improvement to a different core system than last month.”
Google has big AdSense news, which it says won’t result in a change to how much publishers get paid.
As a reminder, the Google helpful content system/update is a sitewide algorithm.
Google has released version 2.5 of the Google Ads Editor, this comes 17 weeks since version 2.4 was released in Jul 2023. The new version gains campaign level broad match, search themes, DSAs to PMax and much more.
Google has released version 2.5 of the Google Ads Editor, this comes 17 weeks since version 2.4 was released in Jul 2023. The new version gains campaign level broad match, search themes, DSAs to PMax and much more.
Google announced a new reviews update is going to roll out sometime next week and this new update will make the reviews update more real time. Thus Google will stop giving periodic notifications of improvements to its reviews system going forward.
Google has announced it launched a new Ad review center for AdSense, Ad Manager, and AdMob. The new Ad review center should make it easier for you to approve ads, Google explained.
What Makes B2B Tech Buyers Distrust Brands? [Report] 42 percent of B2B technology buying decision-makers have said that providing case studies was the top way that B2B marketers could build trust with them, with 35 percent pointing to providing current and actionable data, and the same percentage who noted that providing access to experts was a top trust-booster — three of numerous findings contained in newly-published report data.