Danny Sullivan, the Google Search Liaison, spoke at BrightonSEO in San Diego on Friday and while most of what he said was “not new,” he did say big changes are coming to search rankings. Sullivan told SEOs to “buckle-up” because major changes are coming to the search rankings.
Google launched its November 2023 Reviews update on Wednesday afternoon, November 8. But we didn’t see it have much of any impact until Saturday, November 11th.
Over the weekend I saw two SEOs notice that Google is showing FAQ-rich results more often since it recently announced it would only show these FAQ-rich results for the most authoritative sites. The weird part, I tried to replicate it and I am not able to see FAQ rich results for these queries and sites.
Google is rolling out new Google Business Profiles attributes for gyms. You can add these attributes by editing your Business Profile and then they should show up in the local listing in Google Search and Google Maps.
Google has added the learning video rich results data to the Google Search Console performance reports. Google announced this news just minutes ago on X, saying, “Search Console will start reporting Learning Video rich results as a search appearance in the Performance reports.”
Google announced that it will discontinue its Google News magazine service starting on December 18, 2023. Any magazines you purchased and that are available within the Google News apps or news.google.com to your library of magazines will be removed.
For B2B brands, having a content marketing program tends to be a given. But one of the challenges of having a baseline assumption is that it can be easy to lose sight of why content marketing became such a cornerstone of B2B marketing in the first place. Let’s take a detailed look at why content marketing is important for B2B brands and how you can get the most from your content strategy
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Find the balance between using content and AI tools and human expertise to create high-quality content that connects with your audience and ranks higher in the SERPs