SEO

Bing Tests Lock Icon In Search Results For Secure Websites

Posted by admin on 2023/09/18 at 11:21 am

Bing is testing showing a lock icon in the Bing Search results for snippets from secure websites. Previously, Bing tested secure site labels and HTTPS labels in those positions but now Bing is testing showing a lock icon.

Google Search Tests European Union Energy Labels On Products

Posted by admin on 2023/09/18 at 11:11 am

Google is testing displaying the European Union energy labels or icons on some product search results.

B2B Marketing Expert Interview Series: Feeling B2B with Ann Handley #MPB2B

Posted by admin on 2023/09/18 at 10:30 am

We’re feeling the excitement mount as we are now just over two weeks away from the MaketingProfs B2B Forum! As a lead-up to this event, we’ve been sharing an ongoing interview series, “Feeling B2B,” exploring the emotions behind B2B marketing with top minds in the industry. These conversations range from Joe Pulizzi’s insights into unconventional content marketing tactics to Ahava Leibtag’s thoughts on the nuances that separate B2C from B2B content experiences .

How Plural Keywords Impact Search Intent For Ecommerce [Data Study] via @sejournal, @LidiaInfanteM

Posted by admin on 2023/09/18 at 9:00 am

This original data study reveals impact on search intent, aiding smart decisions for product and category pages. Refine your ecommerce strategy with fresh insights. The post How Plural Keywords Impact Search Intent For Ecommerce [Data Study] appeared first on Search Engine Journal .

GenAI and the Future of Branding: The Crucial Role of the Knowledge Graph

Posted by admin on 2023/09/18 at 7:00 am

The one thing that brand managers, company owners, SEOs, and marketers have in common is the desire to have a very strong brand because it’s a win-win for everyone.

Google search antitrust trial updates: Everything you need to know (so far)

Posted by admin on 2023/09/15 at 8:14 pm

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. The U.S. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone

Daily Search Forum Recap: September 15, 2023

Posted by admin on 2023/09/15 at 8:00 pm

Here is a recap of what happened in the search forums today…

Google Gemini: What We Know So Far via @sejournal, @kristileilani

Posted by admin on 2023/09/15 at 7:55 pm

Explore the latest news surrounding Google Gemini, which may be released by the end of the year. The post Google Gemini: What We Know So Far appeared first on Search Engine Journal .

Google launches new AI tool to improve YouTube ad optimization

Posted by admin on 2023/09/15 at 5:39 pm

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Creative Guidance leverages AI to evaluate your content and offer best-practice feedback. For example, if critical information is missing from your video ad, Creative Guidance will notify you, ensuring that your campaigns are as effective as possible.

Microsoft calls deceased NBA player ‘useless’ in AI-written obituary

Posted by admin on 2023/09/15 at 4:55 pm

Microsoft has been criticised after publishing an AI-generated obituary for NBA star Brandon Hunter. The former Boston Celtics and Orlando Magic player passed away suddenly this week, aged 42, after collapsing during a hot yoga class in Orlando, Fla. Shortly after his passing, fans were shocked to see the father of three described as “useless” in an obituary published on MSN.