Oct 10
14
A few months ago, the PR folks working with IBM Press sent me a copy of “Audience, Relevance and Search: Targeting Web Audiences with Relevant Content” by a trio of authors: James Mathewson, Frank Donatone and Cynthia Fishel.
More:
Content Marketing Book Review: Audience, Relevance and Search
Tags: audience, book review, content marketing, online marketing, relevance, search marketing, SEO
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