Mar 23
23
As the sun begins to set on Google Analytics Universal Analytics (UA), businesses are (or should be) gearing up for the transition to Google Analytics 4 (GA4). With just 100 days left until UA is officially retired, it’s crucial for organizations of all sizes to understand the benefits and challenges of migrating to GA4, as well as the essential steps to ensure a smooth transition. A Q&A from Steve Ganem, Director of Product for Google Analytics, helps us gain invaluable insights into the key features, challenges, and advantages of adopting GA4.
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Countdown to GA4: 100 days to make the switch