Apr 17
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15 Reasons Why Brand Advocacy is the Bedrock of Your Business [Infographic] Although brand advocates are important for brand marketing – with referrals, user generated content, and positive online reviews being just a few of the benefits of brand advocacy, this infographic shows over 80% of companies are not using advocates in their marketing strategy, and 58% don’t even know who their advocates are. Social Media Today The Email Priorities of Brand and Agency Marketers in 2017 MarketingProfs reports: “Some 30% of brand marketers say personalization is one of the top three areas of email marketing they really need to focus on in 2017, up from 22% last year; 28% say they need to focus on automated campaigns, 25% on segmentation, and 24% on measurement/analytics.” MarketingProfs Google Sees Another Chance to Get Programmatic TV Right In a bid reminiscent of their 2012 attempt at TV advertising, Google has again invested in offering TV ads for programmatic buying that marketers can choose as part of their digital video ad buys through their ad tech platform
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Digital Marketing News: 15 Reasons for Brand Advocacy, Email Priorities and Google TV Ads