Aug 22
17
Luanne Marek has been working in the digital customer acquisition space for 12 years. Throughout her six years leading the media buying team at Centerfield, Marek and her team have managed about a billion in ad spend, half a dozen Fortune 100 companies, several dozen Fortune 500 companies, and many other brands in the B2B, ecommerce, wireless and insurance industries. At SMX Advanced, Marek shared ways they have been successful with some of the world’s leading brands by sharing six lessons her team has learned over the last several years. 1.
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Driving SEM success: Lessons learned from $1 billion+ in ad spend