Apr 13
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You are probably familiar with the purchase funnel that illustrates the customer journey to a conversion. You can also use this concept to identify keywords to include in your paid search campaigns. I’m going to explain how to expand your search campaigns by moving up the purchase funnel using our company’s AdWords account as the Author information Bethany Bey Bethany Bey is an SEM Consultant at Cardinal Path , where where she manages paid accounts across multiple platforms
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Expanding Search Campaigns Up The Purchase Funnel