Jun 13
3
I recently saw an incredible presentation by Google Analytics guru/evangelist Avinash Kaushik on “understanding the full value of mobile.” The concept – at least on its face – is simple: to understand the value of a mobile click, you have to look beyond immediate conversions and give…
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Fifty Shades Of Full Value
Tags: direct conversions, full value attribution, full-value calculations, google: adwords, how to: analytics, marketing decisions, mobile actions, mobile conversions, paid search, ppc, ppc analytics
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