Oct 10
25
This post is a little lighter than I originally planned but should hopefully make you both consider how you could use Google AdWords remarketing for your campaigns and how you can use it smarter to reach a larger audience instead of using a third party platform. I think Google Remarketing code is fairly cool because it allows SMEs, Agencies and Consultants the ability to replicate what larger more expensive advertising platforms have been doing for years with nothing more than just a little extra campaign planning and some testing… I need to make it clear that Google AdWords remarketing is not a silver bullet because it only works on their content placement network, but it is very powerful when used effectively.
Read more:
Getting Smart with AdWords Re-Marketing