May 16
24
Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile. The changes and additions have been announced at today’s Google Performance Summit, and include expanded description lines, responsive display ads to fit different devices and formats, more customized bidding options, and pilot features for Google Maps which allow advertisers to introduce more information about their businesses. Of the trillions of searches made on Google every year, more than half now happen on a mobile phone
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Google AdWords launches new features for mobile ads and maps