As we reported over the weekend, Google has removed all PPC ads from the right-hand side of the search engine results page with immediate global effect.  There’s been a great deal of speculation on what this means for businesses, advertisers and users alike, with many postulating that the top-of-the-page paid search is going to become even more cutthroat (and expensive), organic listings will be pushed even further off the first SERP (Google will start to show four ads at the top instead of three for “highly commercial” search terms) and that Product Listing Ads will gradually take over the SERP (PLAs are still allowed on the right-hand side). The change has already happened.

Originally posted here:
Google kills Right Hand Side Ads: what does this mean for marketers and users?

Tags: adwords, paid search, ppc, right hand side ads, SEO

This entry was posted on 2016/02/23 at 11:42 am. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

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