Happy Birthday “Not Provided” – One Year Since Google Began Withholding Search Terms

A year ago (and a day), Google began encrypting searches for signed-in users, so that the terms they searched for were no longer passed to publishers, except for advertisers. The “single digit” withholding predicted by Google at launch has turned into more than 50% of terms being…

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Happy Birthday “Not Provided” – One Year Since Google Began Withholding Search Terms

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