Nov 15
27

Online Marketing News: Death Of A Directory, Are Social Ads As Effective?, Search Getting Smarter

Google Reveals Black Friday In-Store Traffic Data to Help Improve Focus of Online Ads [Infographic] –  Google has created a new infographic which looks at in-store traffic patterns over the holiday season, using anonymized Location History records. The stats offer some great insight and highlight where offline metrics are headed – and how they can be used to better target and focus online marketing content. Google Snapchat Launches Story Explorer, A Swipeable Way To Get Different Visual Perspectives –  With a quick swipe up, Snapchat users can now view a different angle on specific stories for a more robust story experience

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Online Marketing News: Death Of A Directory, Are Social Ads As Effective?, Search Getting Smarter

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