Many of the third-party tracking tools, not all, but many, are showing some heated volatility this morning around Google Search’s ranking positions. I am also seeing some early chatter within the SEO industry about movement in their rankings.
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Google Search Ranking Volatility Heated Today – May 8th
Google Ads announced it is expanding both Smart Bidding Exploration and budget pacing. Smart Bidding Exploration beta for Performance Max with product feeds and Shopping campaigns will launch in few weeks and budget pacing in Search and Shopping campaigns is rolling out in the coming months.
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Google Ads Journey-Aware Bidding, Expands Smart Bidding Exploration & Budget Pacing
Google proposed a number of changes to the EU in order to avoid fines from the European Union. One of those changes is around the site reputation abuse policy, which the EU watchdog said directly impacts a common and legitimate way for publishers to monetize their websites and content.
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Google May Adjust Its Site Reputation Abuse Policy For EU News Sites
Google AdSense (and Ad Manager) will drop the browser back button trigger for vignette ads additional triggers due to the new Google search penalty for back button hijacking.
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Google AdSense Vignette Ads Drops Back Button Trigger Over Hijack Penalty
Google sent out emails to advertisers that starting July 15, 2026 the Google Ads system will require the use of passkeys for certain sensitive actions. This is likely due to the spike in Google Ads hijacks over the past year or so.
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Google Ads To Require Passkey For Certain Sensitive Actions After July 15
Microsoft Advertising custom columns now support all conversion metrics – instead of just specific conversion metrics. This gives advertisers more flexibility on tracking campaign performance.
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Microsoft Advertising Custom Columns Supports All Conversion Metrics
Track your organic CTR, citation share of voice, and team capability, not the AI company narrative. Here’s what the ads aren’t saying.
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AI Companies Are Selling Heartwarming Ads – They’re Racing To Automate Your Job via @sejournal, @gregjarboe
WordPress delays rollout of real-time collaboration.
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WordPress 7.0 Will Ship Without Real-Time Collaboration via @sejournal, @martinibuster
About a year ago, your job description changed without your permission. This on-demand session helps you catch up and take the lead. Suddenly need to track both SERP rankings and AI accuracy
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“SEO Expert” Became “AI Search Expert” (Gulp.): How To Control AI Answer Accuracy via @sejournal, @lorenbaker
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