Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
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Daily Search Forum Recap: May 24, 2023
The one constant in marketing is change and in B2B marketing that truism is no different. B2B marketers in search of insights into dealing with change and elevating B2B marketing gathered in Chicago this week at the B2B Ignite USA conference
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Evolving and Elevating B2B Marketing in 2023 – Top Marketer Insights from B2B Ignite USA
The “ New Business Guide to Google Reviews ” by GatherUp is an essential resource for growing businesses looking to attract more customers through the power of Google search. This comprehensive guide provides step-by-step instructions on how to claim and optimize your Google My Business profile, how to solicit and respond to customer reviews, and how to deal with Google and their overall review process. With real-world examples and expert advice, this eGuide is a must-read for any business looking to build a better review strategy and improve their online reputation.
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Boost your visibility in search with online reviews by Digital Marketing Depot
Google has confirmed a bug in Google Search that resulted in a drop in traffic to video content between the dates of May 4 through May 17, 2023. This was not just a Google Search Console reporting bug, but a bug with Google Search. What Google wrote.
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Google Search bug caused a drop in video traffic
Marketers have relied on paid and organic search to deliver steady results time and again over the past decade. Changes occurred gradually, giving marketers ample time to adapt their strategies. But today, the pace of change in search marketing is accelerating, with more shifts expected in the next two years than in the past eight combined.
Google posted a new blog post about an old ranking system it has not talked about before named “topic authority.” Initially, everyone thought Google was announcing a new search ranking algorithm update, but no, Google’s Danny Sullivan clarified on Twitter, saying, “this isn’t a new system that’s just launched.”
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Google Search Topic Authority Ranking System (Not New)
Well, it’s 2023, and we’re still trying to convince businesses that SEO isn’t just a fancy acronym for “some extra options.”
Google showcased some additional Google Ads sponsored search ads in the new Google Search Generative Experience yesterday at Google Marketing Live.
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Google Ads In Search Generative Experience – What They Look Like
Google announced a bunch of new AI features for Google Ads at Google Marketing Live yesterday, including a new conversation Google Ads tool and also improvements to Automatically Created Assets (ACA), amongst some other things, which we covered today on the Search Engine Roundtable.
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Google Ads Conversation Experience To Create New Ads & Automatically Created Assets
Google announced Google Merchant Center Next, a more lightweight, easier-to-use version of Google Merchant Center at Google Marketing Live. Google added, “while we’re simplifying, the features that larger retailers rely on aren’t going anywhere.”
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New Google Merchant Center Next To Replace Classic Merchant Center