Automattic’s counterclaim against WP Engine says number of times keywords used is a ranking factor and they call that SEO.
Original post:
Automattic’s Legal Claims About SEO… Is This Real? via @sejournal, @martinibuster
Over the past couple of weeks, there have been numerous reports of reviews disappearing, being removed, or being deleted from local business profiles on Google Search and Google Maps.
Go here to read the rest:
Reviews Disappearing Within Google – Google Fixing
Oct 25
27
The web is splitting between human and agentic experiences, but the foundations of SEO remain as essential as ever.
See the original post:
The Same But Different: Evolving Your Strategy For AI-Driven Discovery via @sejournal, @alexmoss
Google seems to be testing the ability to schedule your Google Posts within Google Business Profiles. At the bottom of the add Google Posts overlay, Google is testing a new option named “Schedule this post” that lets you toggle it on and schedule when you want the post to go live.
More here:
Schedule Google Posts In Google Business Profiles Tests
It looks like Google is launching a special agency version of Google Merchant Center named Merchant Center for Agencies. Google explained this version is a “tailored experience designed specifically for agency users
Original post:
Google Launching Merchant Center For Agencies
Here is a recap of what happened in the search forums today…
More:
Daily Search Forum Recap: October 24, 2025
This week, surprise – surprise, we covered more Google Search ranking volatility.
See the original post here:
Search News Buzz Video Recap: Google Search Volatility, ChatGPT Atlas Browser, Google Ads Turns 25 & More News
We covered Google testing using AI to generate snippet summaries and snippet descriptions, but all of those had a Gemini logo next to them, as to label them AI-generated.
Read more:
Google Confirms Testing AI Generated Snippets But Missing AI Label A Bug
I believe generally when you search Bing and get a Copilot answer at the top, Bing will just immediately show you the answer. Now, Microsoft is testing an animated response where Bing writes out the answer like a chatbot.
More:
Bing Copilot Answers Animated Response
Google is testing showing a “Get Google QR” code button when you search for your business in Google Search. This button is with the Edit Profile, reviews, photos, posts, performance, and other buttons you see to manage your Google Business Profile.
The rest is here:
Google Business Profile With Get Google QR Code Button