Thirty years of industry insight from Carolyn Shelby reveals how AI, LLMs, and Google’s strategy are redefining search models and long-term marketing outcomes. The post 30-Year SEO Expert: Why AI Search Isn’t Overhyped & What To Focus On Right Now appeared first on Search Engine Journal .
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30-Year SEO Expert: Why AI Search Isn’t Overhyped & What To Focus On Right Now via @sejournal, @theshelleywalsh
While I was offline, it seems the chatter within the SEO industry spiked around the topic of search ranking volatility. It is harder to confirm the volatility, now with the tools recalibrating, but it does seem something started around Tuesday, October 7th, into the 8th.
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Google Search Ranking Volatility Heats Up October 7th & 8th
Google announced it will replace the “Ad networks” blocking control from Brand safety within in AdSense with a new “Authorized Buyers” blocking control. This will start on November 6, 2025, the company said.
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Google AdSense Authorized Buyers To Replace Ad Networks Blocking Controls
Google AI Mode is now available in over 200 countries and territories. Google said they are expanding AI Mode to “more than 35 new languages and over 40 new countries and territories.”
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Google AI Mode Expands To 35 New Languages & 40 Countries
Google upgraded the Try On feature to now support shoes, in addition to other forms of clothing.
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Google Try On Adds Shoes & Expands To Australia, Canada and Japan
Google seems to be testing a new Insights feature for Google Business Profiles. The new insights section shows you profile suggestions, like tips on getting more reviews, what to update on your profile and what information to share with your visitors – amongst other suggestions and insights.
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New Google Business Profiles Insights
Google added Google NotebookLM to the list of Google crawlers, under the list of user-triggered fetchers. Google said they added this user-agent “based on feedback.”
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Google Adds Google NotebookLM To User-Triggered Fetchers
WP Engine filed a Second Amended Complaint against Automattic and Matt Mullenweg, putting six claims against them back into play. The post WP Engine Vs Automattic & Mullenweg Is Back In Play appeared first on Search Engine Journal
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WP Engine Vs Automattic & Mullenweg Is Back In Play via @sejournal, @martinibuster
Oct 25
8
Microsoft shares guidance on optimizing content for AI search, including structure, formatting, schema markup, and common mistakes that can harm visibility. The post Microsoft Explains How To Optimize Content For AI Search Visibility appeared first on Search Engine Journal
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Microsoft Explains How To Optimize Content For AI Search Visibility via @sejournal, @MattGSouthern
Google will replace AdSense’s Ad Networks block with an Authorized Buyers control on Nov. 6, allowing new buyers by default and preserving existing blocks.
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Google AdSense Replaces Ad Networks With Authorized Buyers via @sejournal, @MattGSouthern