Dec 22
13
Google has launched a new help page that documents what Google calls the most common visual elements on the search results page. Here Google has laid out visually 22 elements found on the search results page, explaining what the elements look like, what they are called, and whether you can optimize your site for them
Read more:
Google launches visual elements gallery documenting 22 elements on the Google Search results page
Google has just announced two new data-driven attribution features intended to introduce more transparency and make it easier for advertisers to switch. Why we care. Google has already made it clear that they prefer advertisers use data-driven attribution as their preferred model
More here:
2 new Google data-driven attribution features
Dec 22
13
Google is making it easy to switch to data-driven attribution for Google Ads campaigns, and letting advertisers see how it will impact campaigns before switching. The post Google Ads Makes It Easy To Switch To Data-Driven Attribution appeared first on Search Engine Journal .
Original post:
Google Ads Makes It Easy To Switch To Data-Driven Attribution via @sejournal, @MattGSouthern
While we may all have goals when we start producing content, it can be easy to stray away from them or stop tracking them over time. As your website grows, it’s recommended you run a content audit periodically to allow yourself to reset your goals and expectations and align your content with your current business KPIs. You can greatly expand your content marketing campaign and boost your business outcomes by aligning these goals and acting on information in your content audit.
Google’s John Mueller said there is no score or threshold for the Google helpful content update. He said on Mastodon “There is no “HCS score” or threshold at which HCS [helpful content score] would switch from unhelpful to helpful for SEO.
Here is the original post:
Google: There Is No Helpful Content Score Or Threshold
Microsoft announced that if you do financial service ads in its network, like on Bing Search, in the UK, you will need to be verified in early 2023. “Starting early 2023, we’ll allow only advertisers duly authorized by the UK Financial Conduct Authority (FCA) to present regulated financial promotions in the UK,” wrote.
Link:
UK Financial Services Advertisers Now Needs Verification For Microsoft Advertising
Dec 22
13
Danny Sullivan, the Google Search Liaison, said on Masoton that your content does not need to be on one topic, one niche topic, for it to rank well.
The rest is here:
Google: Your Content Does Not Need To Be Niche, It Can Be Diverse – Just Write For Your People
Joy Hawkins has published another local SEO case study, this one on whether reviews left by Local Guides do better than any ordinary reviewer on Google. The answer is yes; reviews left by Local Guides seem to do better and last longer than other reviews.
Read the original:
Study: Google Local Guides Reviews Stay At The Top Longer
Google is once again testing showing the featured snippet, aka position zero, not in the first or position zero slot but rather under position one or even further down the page.
Read more here:
Google Tests Featured Snippets Not In Position Zero, Again
You might have detected a great opportunity based on a fair amount of traffic to your site from a specific country.
The rest is here:
6 SEO considerations for a successful international expansion