There is a lot of fervor in the SEO industry for Python right now. It is a comparably easier programming language to learn and has become accessible to the SEO community through guides and blogs. But if you want to learn a new language for analyzing and visualizing your search data, consider looking into R
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How to use RStudio to create traffic forecasting models
Duy Nguyen from Google’s search quality team said in the Google office hours video that “backlinks as a signal has a lot less significant impact compared to when Google Search first started out many years ago.”
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Google: Links Have A Lot Less Significant Impact For Ranking Today
Duy Nguyen from Google’s search quality team said in the Google office hours video that Google has “algorithms to go after” those who post AI plagiarized content, he the algorithms can “demote site scraping content from other sites.”
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Google: We Have Algorithms To Detect & Demote AI Altered Plagiarized Content
In the last Google office hours, Gary Illyes said that Google is not more likely to crawl or index shorter or more niche content better or worse than other forms of content. Just because the content is shorter and potentially cheaper to crawl, it doesn’t mean Google will index that content faster or any better than longer content.
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Google: We Do Not Crawl & Index Niche Shorter Content More Or Better
Here is a good one-liner from Google’s John Mueller on the technicalities of the Google index. John said on Twitter “A page’s content doesn’t need to be indexed for a page to be indexed.”
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Google: A Page’s Content Does Not Need To Be Indexed For That Page To Be Indexed
In a recent survey led by Yelp and conducted by Material, 2,000 Americans were asked to reveal what they consider to be trustworthy reviews. The respondents said they read, on average, five reviews about a business to inform their spending decisions, and 77% say they’re reading more online reviews now than they ever have before. Key findings
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85% of Yelp survey respondents say they trust written reviews over stars only
Google’s John Mueller said on the last Google office hours that using HTTP/3 for your server will likely not have any impact on your SEO or rankings in Google Search.
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Google: HTTP/3 Likely Won’t Help Your SEO
Digital content creation and management seem to be more complex than ever. Workflows now need to accommodate remote workers and resources, worldwide offices, and security and privacy concerns, not to mention the growing pressure on content and creative teams to produce more content in less time and with fewer resources. So how are the most successful teams currently executing production and managing their workflows
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5 ways to improve your content workflow and strategy in 2023 by Canto
Nov 22
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Google Has An Indoor Merry-Go-Round
As B2B marketers around the world embrace the holiday season and the push to 2023, the B2B marketing industry continues to offer growth and shifts that sometimes happen so fast that they are difficult to fully appreciate. For more than two decades, TopRank Marketing has been honored to help a wide variety of the world’s leading B2B marketers and major global brands elevate and go beyond merely being competitive, to standing out from the crowd with creative and award-winning successes. In this spirit, for nearly a year now we have regularly made a point of taking the time to congratulate and honor business marketing leaders who have recently seen career advancement.
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B2B Marketers on the Move: Celebrating Top Marketing Talent in New Leadership Roles