Google has completed the rollout of the August 2025 spam update, following a 27-day rollout cycle. This update started on August 26, 2025 and 12 pm ET, and was completed on September 22, 2025
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Google’s Wild August 2025 Spam Update Finished Rolling Out
Google is testing a new AI Search based option codenamed Darksteel. This reminds me of when we caught Google testing 47 different AI Search options back in March but Darksteel was not one of them.
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Google Darksteel AI Search Option Test
As you know, Google dropped the num parameter to see more search results on a page, then the third-party tools scraping became severely impacted and many saw impression declines in Search Console. Google confirmed the num parameter is not officially supported.
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Google Search Console Impressions Drop Impact With Google Blocking Bots
Google is testing AI-generated product summaries in the AI Mode results, after you click on a specific product. I was able to generate this in one out of every four browser attempts, and here is how it works.
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Google AI Mode Product Listings Tests AI-Generated Product Summaries
Google is testing a button that takes you from Google Search short translations answers, to the ability to translate a full conversation in another interface.
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Google Search Translate A Conversation Button
Marketers must adapt to AI-powered journeys as Google shifts from keyword bidding to intent-driven ad placements. The post How AI Mode Will Redefine Paid Search Advertising appeared first on Search Engine Journal .
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How AI Mode Will Redefine Paid Search Advertising via @sejournal, @brookeosmundson
Google’s John Mueller offers a thoughtful answer to a question about keyword cannibalization. The post Google Answers SEO Question About Keyword Cannibalization appeared first on Search Engine Journal
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Google Answers SEO Question About Keyword Cannibalization via @sejournal, @martinibuster
Google says the August 2025 spam update has finished rolling out worldwide.
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Google Confirms August Spam Update Is Complete via @sejournal, @MattGSouthern
The Google August 2025 spam update will probably be marked as completed tomorrow, September 22, 2025. That is what John Mueller from Google said deep inside a comment on a LinkedIn post. He wrote today, “Just between us, we’ll probably mark it complete tomorrow.”
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Google August 2025 Spam Update To Probably Finish Tomorrow – 9/22
Internal WordPress conflicts burst into the open, raising concerns about core contributor burnout and leadership. The post Internal WordPress Conflict Spills Out Into The Open appeared first on Search Engine Journal .
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Internal WordPress Conflict Spills Out Into The Open via @sejournal, @martinibuster