A strategic framework for diagnosing organic traffic drops by separating tracking, brand, and SEO issues through smart data segmentation. The post Why Is Organic Traffic Down?
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Why Is Organic Traffic Down? Here’s How To Segment The Data via @sejournal, @torylynne
Dec 25
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In this Ask an SEO, Adam Riemer examines why digital PR delivers a stronger business case than link-driven tactics built for ranking manipulation.
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Ask An SEO: Digital PR Or Traditional Link Building, Which Is Better? via @sejournal, @rollerblader
OpenAI has updated its spider/crawler it uses for ChatGPT, OAI-SearchBot.
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OpenAI Updates Its ChatGPT Crawler: OAI-SearchBot
Google’s Vice President, Global Ads at Google, Dan Taylor, said that there are no plans to bring ads to the Gemini app. This comes after AdWeek reported based on sources that ads will be coming to Gemini in 2026.
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Google: Ads Are Not Coming To The Gemini App
With Google Ads releasing AI Max globally back in September, more and more advertisers are trying it out. While some of the early data can show it underperforms, some are seeing success by using it for specific applications.
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Study: Google Ads AI Max "Broad-Matchifies" Exact Match & Phrase Match
Google has a bug with the Google Ads offline conversion uploads feature. Much, but not all, of the offline conversion data you upload is not being added to Google Ads. This obviously makes the reporting look off and bad for your ad campaigns.
See the article here:
Google Ads Offline Conversion Uploads Bug Being Worked On
Google rolled out Ads Advisor and Analytics Advisor a few weeks ago and did you know that it can reference and cite third-party external sources, outside of just Google’s own help documentation? Well, it does.
Original post:
Google Ads Advisor References External Sources
Google announced today at the Search Central Live event in Zurich that Search Console is rolling out more granular data.
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Google Search Console Adds Weekly & Monthly Views Granular Data
Dec 25
8
Google disputes a report claiming ads will arrive in the Gemini app in 2026, saying there are no current plans to add them.
See original here:
Google Disputes Report Claiming Ads Are Coming To Gemini In 2026 via @sejournal, @MattGSouthern
Dec 25
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A practical look at Google Ads’ 2025 releases, key takeaways for PPC managers, and what’s likely to shape strategy in 2026. The post What Google’s 2025 Year in Review Tells Us About the Future of PPC appeared first on Search Engine Journal .
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What Google’s 2025 Year in Review Tells Us About the Future of PPC via @sejournal, @brookeosmundson