Google Ads has added the gender exclusions feature for Performance Max campaigns. This was previously announced last week and is now showing up in the Google Ads interfaces for advertisers.
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Google Ads Performance Max Campaigns Gain Gender Exclusion
Google and Bing are busy testing changing the search results snippets title. In one case, Google is expanding the title of the search result on mouse hover
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Google & Bing Tests Search Title Expansion, Colors & More
Google has removed some of the restricted countries from the list of countries not allowed to serve Dating and Companionship ads. Specifically, Google removed Bangladesh, Sri Lanka, Nepal, Pakistan and the UAE from the list.
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Google Allows Dating & Companionship Ads In More Countries
Google announced it has new AI and large language models to fight invalid ad traffic or as Google calls it “IVT.” Google explained they have used AI for a long time, but they had some breakthroughs that resulted in a “40% reduction in IVT stemming from deceptive or disruptive ad serving practices.”
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Google Ads Touts New AI To Reduce Invalid Traffic In Some Cases By 40%
Aug 25
13
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Google cites a 40% drop in invalid ad traffic from deceptive serving, helping protect budgets and keep billing clean for advertisers. The post Google: Invalid Ad Traffic From Deceptive Serving Down 40% appeared first on Search Engine Journal .
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Google: Invalid Ad Traffic From Deceptive Serving Down 40% via @sejournal, @MattGSouthern
Aug 25
12
WordPress vulnerability in Tutor LMS Pro could expose sensitive database information. The post Critical Vulnerability Affects Tutor LMS Pro WordPress Plugin appeared first on Search Engine Journal .
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Critical Vulnerability Affects Tutor LMS Pro WordPress Plugin via @sejournal, @martinibuster
Aug 25
12
WordPress vulnerability in three file manager plugins puts over 1.3 million sites at risk. The post Vulnerability In 3 WordPress File Plugins Affects 1.3 Million Sites appeared first on Search Engine Journal .
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Vulnerability In 3 WordPress File Plugins Affects 1.3 Million Sites via @sejournal, @martinibuster