Moving from keywords to topics is just the start. Here’s how to operationalize a topic-first SEO strategy across content, linking, and measurement
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Operationalizing Your Topic-First SEO Strategy via @sejournal, @Kevin_Indig
Performance Max blends automation and scale, but at what cost? Get a level-headed look at where it fits in modern PPC strategy.
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Should Advertisers Rethink The ‘For Vs. Against’ Stance On Performance Max?
Google is testing replacing the “More” button under the search bar within the search results page with at least two different options. One is “More filters” and the other is “Show more.”
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Google Search Tests Replacing More With More Filters & Show More
Google Ads seems to be moving brand inclusions and exclusions into AI Max for any new search campaign you create. Google has a note that says, “Turn on Al Max in your campaign to use brand inclusions and exclusions.”
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Google Ads Brand Inclusions & Exclusions In AI Max
Google’s John Mueller said it may make sense to noindex your LLMs.txt file. This way, the file doesn’t get indexed by search engines, and then somehow a user lands on it and is confused.
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Google: It Makes Sense To Noindex LLMs.txt
Google used to label the Find Related Products & Services search ads with a larger sponsored label. It seems Google has removed that label and is now adding a smaller font disclaimer below the section to say these are from advertisers.
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Google Drops Sponsored Label For Find Related Products & Services Ads
Google Ads can now show recommendations or insights based on what your competitors are doing. So if a new competitor starts to enter your market, Google might notify you of this within the Google Ads console.
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Google Ads Competitive-Aware Recommendations
Jul 25
22
WP Engine’s AI Toolkit adds AI-powered search and product recommendations to WordPress websites with just a few clicks. The post WP Engine’s AI Toolkit Vectorizes WordPress Sites For Smart Search appeared first on Search Engine Journal
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WP Engine’s AI Toolkit Vectorizes WordPress Sites For Smart Search via @sejournal, @martinibuster
Disappointed by bland SEO events and boring talks? Discover how a charcuterie board sparked a fresh and fun approach to SEO meetups in London.
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A Charcuterie Board Inspired Me To Launch an SEO Meetup: Here’s How It’s Going So Far
Jul 25
21
Google’s John Mueller answered a question about the use of llms.txt and whether it makes sense to use a noindex header with it. The post Google Says It Could Make Sense To Use Noindex Header With LLMS.txt appeared first on Search Engine Journal .
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Google Says It Could Make Sense To Use Noindex Header With LLMS.txt via @sejournal, @martinibuster