Google is reportedly rolling out a new way to conduct broad match keywords experiments and A/B testing. Google wrote this “new approach is aimed at delivering faster results and reducing some of the common experimentation errors, by diverting traffic and budget within the existing campaign (instead of creating a campaign copy for the experiment treatment arm).”
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New Google Ads Broad Match Experiments Testing
Google Ads is experiencing some technical difficulties, although their ad status dashboard indicates that all is currently fine. The issue is somewhat significant in that even Microsoft Advertising is warning that you should manually update your Microsoft Ads account instead of using the Google Import when the Google APIs are having issues.
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Google Ads API Outages and Slowness; Microsoft Ads Warns About Google Imports
On Saturday, June 28th, it appears that another significant Google Search ranking update occurred, although Google has not confirmed it. There has been significant search ranking volatility and chatter within the SEO industry over the past 24 hours or so.
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Heated Google Search Ranking Volatility On Saturday June 28th
Google’s multi-vector retrieval algorithm (MUVERA) speeds up search, is highly efficient and improves accuracy The post Google’s New MUVERA Algorithm Improves Search appeared first on Search Engine Journal .
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Google’s New MUVERA Algorithm Improves Search via @sejournal, @martinibuster
YouTube rolls out experimental AI features to improve video discovery, including a search carousel and conversational assistant.
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YouTube Tests AI Features To Improve Search & Discovery via @sejournal, @MattGSouthern
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
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Daily Search Forum Recap: June 27, 2025
Google is testing adding the site name next to the link icons in the AI Overviews within Google Search. This makes it much more likely for searchers to click on the links and click over to the source of the information.
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Google AI Overviews Tests Showing Site Names
Jun 25
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Another week and more Google search ranking volatility hits, this time on June 25 and June 26. Google promised more core updates, more often, but that did not happen. Google’s Nick Fox says he questions the AI Overview click studies and says the web is thriving…
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Search News Buzz Video Recap: Where The Google Core Updates, Web Is Thriving & AI Index Freshness
Explore how a local seo strategy travel and tourism can elevate your online presence and attract more visitors to your destination. The post Mastering Local SEO: A Strategic Imperative For Travel And Tourism Operators appeared first on Search Engine Journal .
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Mastering Local SEO: A Strategic Imperative For Travel And Tourism Operators via @sejournal, @JRiddall
Liz Reid, the head of Google Search, spoke with Reed Albergotti of Semafor, on Google’s push towards AI Search. The interview was conducted weeks ago at Google I/O but was just published this week. It is worth a read but I wanted to highlight the SEO comments and ads comments in that article.
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Head Of Google Search, Liz Reid, On Ads & SEO With AI Search