Google now lets you add your shipping and returns information within Google Search Console, even if you do not have a Google Merchant Center account. Previously, Google let you do this only if you had a Merchant Center account, that is no longer a requirement.
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Google Search Console Lets You Add Shipping/Return Details Without Merchant Center Account
Google emailed advertisers who are leveraging message leads within Google Local Service Ads telling them about the new value-based pricing. Basically, when a seacher uses the “Request multiple opinions” within local results, those leads may result now in higher discounts than the previous 50% discount you would get on those messages.
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Value-Based Pricing For Google Local Service Ads Message Leads
Microsoft is testing placing site favicons at the top of the Bing search results page that when clicked on, anchor you down to the specific search result on the page. This is a test, it does not always show up, but I was able to replicate this in one of my browsers.
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Bing Tests Site Favicons Anchors At Top Of Search Results
Nov 25
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Understand which ad creatives move metrics in Meta, and how to keep engagement high across campaigns. The post How To Evaluate Creative Performance in Meta Ads (and What To Test) appeared first on Search Engine Journal .
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How To Evaluate Creative Performance in Meta Ads (and What To Test) via @sejournal, @timothyjjensen
Ahrefs podcast explores how efforts to get ahead in AI SEO may come at the expense of higher-value opportunities elsewhere. The post Is AI Search SEO Leaving Bigger Opportunities Behind? appeared first on Search Engine Journal .
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Is AI Search SEO Leaving Bigger Opportunities Behind? via @sejournal, @martinibuster
Is AI killing your organic traffic and flipping SEO rules on their head? Learn how 20 experts are adapting for 2026 and shaping strategies AI platforms can’t ignore.
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2026 SEO Trends: Top Predictions from 20 Industry Experts
A survey of B2B leaders finds 97% view thought leadership as critical, with original research outperforming AI content for building trust. The post Report Links Original Research to Higher B2B ROI appeared first on Search Engine Journal .
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Report Links Original Research to Higher B2B ROI via @sejournal, @MattGSouthern
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
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Daily Search Forum Recap: November 11, 2025
Marketing leaders need to stop funding SEO for clicks and start designing budgets around brand authority in AI-first search.
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Budget SEO For Capacity, Not Output via @sejournal, @Kevin_Indig
Nov 25
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Expert Mordy Oberstein shares insights on whether you need to rethink your content strategy for LLMs and enhance your SEO efforts and what to consider. The post Ask An SEO: Do I Need To Rethink My Content Strategy For LLMs? appeared first on Search Engine Journal .
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Ask An SEO: Do I Need To Rethink My Content Strategy For LLMs? via @sejournal, @MordyOberstein