The latest PPC Pulse highlights Google’s AI Mode ad experiments, Microsoft’s AI discovery framework, and the continued evolution of search campaign structure. The post Shopping Ads Testing In AI Mode, Microsoft’s AI Search Guide & Keyword Strategy Shift – PPC Pulse appeared first on Search Engine Journal .
Go here to see the original:
Shopping Ads Testing In AI Mode, Microsoft’s AI Search Guide & Keyword Strategy Shift – PPC Pulse via @sejournal, @brookeosmundson
Feb 26
13
Google Ads now has a new recommended experiments box in the Experiments page. This should offer you customized and personalized recommendations that Google Ads thinks you should try based on your account setup and performance data.
Follow this link:
Google Ads Recommended Experiments
Microsoft is testing underlining the product name and product price in the shopping ads carousel at the top of the Bing Search results. I am not sure how much this adds to the interface but maybe it drives a bit more attention and thus clicks?
More here:
Bing Tests Underlining Name & Price In Shopping Ads Carousel
Feb 26
13
Hire better digital marketers with these interview questions that expose real strategic and performance thinking. The post 15 Smarter Interview Questions For Hiring Digital Marketers In 2026 appeared first on Search Engine Journal .
Continue reading here:
15 Smarter Interview Questions For Hiring Digital Marketers In 2026 via @sejournal, @brookeosmundson
Unlock the full potential of your analytics.
Original post:
Why Export GA4 Data to BigQuery? — Whiteboard Friday
Google clarifies campaign consolidation guidance, saying performance and business logic matter more than legacy granularity in AI-driven Google Ads accounts.
Continued here:
Google Clarifies Its Stance On Campaign Consolidation via @sejournal, @brookeosmundson
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads launched new AI Mode retailer ads…
More here:
Daily Search Forum Recap: February 12, 2026
Visibility in AI answers is gated long before ranking, and this article explains how Spam, Safety, Intent, and Trust decide who gets through. The post The Classifier Layer: Spam, Safety, Intent, Trust Stand Between You And The Answer appeared first on Search Engine Journal .
Excerpt from:
The Classifier Layer: Spam, Safety, Intent, Trust Stand Between You And The Answer via @sejournal, @DuaneForrester
Rethink SEO’s role as AI shifts discovery into the answer and reshapes how demand, trust, and preference are formed. The post From Performance SEO To Demand SEO appeared first on Search Engine Journal .
View post:
From Performance SEO To Demand SEO via @sejournal, @TaylorDanRW
Asad Awan, who is in charge of monetization at OpenAI was interviewed by his own company on “The Thinking Behind Ads in ChatGPT.” It is a 25 minute interview and one part he discusses how he would like to see advertisers simply prompt to create ads and ad campaigns and not have to hire an agency or “performance marketers” to run ads on ChatGPT.
Link:
OpenAI Wants Advertisers To Prompt To Create Ads & Skip Agencies