Learn how to avoid overspending your campaign budget and ensure accurate conversion tracking in this latest edition of Ask A PPC. The post Ask A PPC: How Can You Tell If You’re Overspending? appeared first on Search Engine Journal .
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Ask A PPC: How Can You Tell If You’re Overspending? via @sejournal, @navahf
Jan 25
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DeepSeek, the Chinese AI chatbot topping App Store downloads, failed 83% of accuracy tests and often promotes government positions.
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DeepSeek Tops App Store Charts But Scores Near-Bottom In Accuracy via @sejournal, @MattGSouthern
Here is a recap of what happened in the search forums today…
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Daily Search Forum Recap: January 29, 2025
Understand the significance of customer service in PPC strategies. Discover how it can influence customer loyalty and long-term business growth The post Why Alignment With Customer Service Is Crucial For PPC appeared first on Search Engine Journal .
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Why Alignment With Customer Service Is Crucial For PPC via @sejournal, @timothyjjensen
Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign effectiveness. The post Google Launches Open-Source “Meridian” Marketing Mix Model appeared first on Search Engine Journal .
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Google Launches Open-Source “Meridian” Marketing Mix Model via @sejournal, @MattGSouthern
Jan 25
29
Learn how audience layering in Google Ads can help you reach the right people and maximize the effectiveness of your advertising campaigns. The post Layering Success: How To Target High-Intent Users In Google Ads appeared first on Search Engine Journal .
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Layering Success: How To Target High-Intent Users In Google Ads via @sejournal, @LisaRocksSEM
Google has once again expanded the reach of its site reputation abuse policy, beyond the US enforcement from from May and beyond limited European regions last week – we are now seeing enforcement in the massive German market.
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Google Expands Site Reputation Abuse Enforcement To German Sites
Google may have pushed some improvements to the reporting system within Google Search Console. Now Google can show how soon the report was updated within a 30 minute interval. So instead of showing last updated 3 hours ago or 4 hours ago, as an example, Google can show 3.5 hours ago.
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Google Search Console Reports Latest Update In 30 Minute Intervals
Earlier this month, the Google Ads industry had a lot of confusion around if and in what cases the Google Ads API accept or support placement exclusions for Performance Max campaigns. Well, Google’s Ginny Marvin clarified this the other day in an email to Navah Hopkins.
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Google Ads Clarifies Docs Around Placement Exclusions After Confusion
Google AI Overviews, even when not signed into a Google Labs project, is providing coding and programming examples and help.
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Google AI Overviews Now Providing Programming Help