AI Overviews can now build interactive tools inside Search. Google’s testing shows generated interfaces often beat top results in head-to-head comparisons
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Google’s Generated Interfaces Could Compete With Tool Pages via @sejournal, @MattGSouthern
Google has updated the Preferred Sources button that publishers have on their websites to make it so that the user is taken right back to the page they were originally on. There is new embed code that handles this process to make it easier for users to go back to where they were and stay on your website.
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Google Preferred Source Button Improved For Publishers
Microsoft Advertising sent out emails yesterday announcing changes coming to Max CPC bidding. Microsoft wrote, “Max CPC will no longer be available when creating new non-portfolio campaigns” after October 1, 2026.
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Microsoft Advertising Max CPC Won’t Be Available For New Campaigns On Oct 1
Microsoft Advertising sent out emails yesterday announcing changes coming to Max CPC bidding.
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Microsoft Advertising Max CPC Won’t Be Available For New Campaigns On Oct 1
Microsoft Advertising sent out emails yesterday announcing changes coming to Max CPC bidding. Microsoft wrote, “Max CPC will no longer be available when creating new non-portfolio campaigns” after October 1, 2026.
Original post:
Microsoft Advertising Max CPC Won’t Be Available For New Campaigns On Oct 1
Microsoft Advertising sent out emails yesterday announcing changes coming to Max CPC bidding. Microsoft wrote, “Max CPC will no longer be available when creating new non-portfolio campaigns” after October 1, 2026.
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Microsoft Advertising Max CPC Won’t Be Available For New Campaigns On Oct 1
Microsoft Advertising sent out emails yesterday announcing changes coming to Max CPC bidding.
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Microsoft Advertising Max CPC Won’t Be Available For New Campaigns On Oct 1
Google announced it is rolling out new experimentation and planning capabilities in Google Ads and AI Max. There are new A/B test capabilities, brand and location parameters options and new Performance Planner predictions.
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Google Ads & AI Max New Experimentation & Planning Features
Google has made some big updates to Local Service Ads. Even though LSAs are transitioning to Google Ads, Google is clearly still investing in the LSA product
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Google Local Service Ads Pre-Badge Ads & Expansion Of Verticals
Google’s crawler now strictly enforces standard JSON formatting when reading your site’s structured data, schema markup, instead of auto-correcting double-escaped HTML text. “To bring our parser up to JSON and other standards, we changed our JSON-LD extraction and are now only applying a single pass of HTML unescaping,” Google posted on LinkedIn.
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JSON-LD Extraction For Googlebot Now Does One Pass Of HTML Unescaping