This week we covered a new Google Search spam penalty for back button hijacking. Google also updated its spam report, it may now be used for manual actions.
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Search News Buzz Video Recap: Google Back Button Hijacking Penalty, Spam Reporting Change, Google Ads AI Max Replacing DSAs & More
Google also released the annual Google Maps safety report saying blocked or removed over 292 million policy-violating reviews and removed over 13 million fake Business Profiles. Google also said it blocked 79 million inaccurate or unverified edits and placed posting restrictions on more than 783,000 policy-violating accounts.
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Google Maps Blocked 292 Million Reviews & Removed 13 Million Fake Profiles
Google has released its annual Google Ads safety report and the big number that stands out to me is that Google removed 8.3 billion ads, which is up almost 63% from last year’s number of 5.1 billion. Google did say that 99% of those were removed before serving the ad, thanks to Gemini.
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Google Ads Removed 8.3 Billion Ads – Up Over 60% (Most Before Serving)
Microsoft is testing animating the Bing “people also search for” boxes. Bing will run this animated outline around the boxes when it loads, to give it more attention to the searcher.
Excerpt from:
Bing Tests Animated People Also Search For
Google’s product data push goes beyond Shopping ads. Learn why feed optimization now matters for AI search, free listings, YouTube, and retail visibility
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Google’s Product Feed Strategy Points To The Future Of Retail Discovery via @sejournal, @brookeosmundson
Google rolled an important change with how AI Mode works yesterday and it can have a big impact on the experience for desktop users.
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Google’s AI Mode Now Opens Links In Split View On Desktop
Google has updated its reviews policy to add two items; (1) do not have your staff solicit a certain number of reviews and (2) the content of the review should not mention the staff member’s name and information.
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Google Updates Reviews Policy To Restrict Staff Mentions & Solicitations
Google has updated its reviews policy to add two items; (1) do not have your staff solicit a certain number of reviews and (2) the content of the review should not mention the staff member’s name and information.
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Google Updates Reviews Policy To Restrict Staff Mentions & Solicitations
Google sent out emails to some of its Local Service Ads advertisers introducing “rich content” that can be pulled from your URLs. Rich content includes service descriptions and special offers.
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Google Local Service Ads To Pull Rich Content Through Your URLs
Apr 26
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Did you know there is only a 12% overlap between organic and AI search rankings? Navigate the shift to AI search with these fundamental episodes of Whiteboard Friday from industry experts
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AI & Search Whiteboard Friday Rollup