B2B content marketing is no longer restricted to white papers and case studies. It can’t be. B2B buyers — otherwise known as humans like the rest of us — demand more variety, more creativity, and more relevance than the old reliable formats can offer
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Best B2B Marketing Content for Each Funnel Stage
Here is a recap of what happened in the search forums today…
Link:
Daily Search Forum Recap: August 7, 2024
As part of the DOJ ruling that Google is a monopoly, the document noted that Apple has its own search index and the index size is of billions of websites.
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Document: Apple Maintains A Search Index Of Billions Of Websites
Google Business Profiles performance report is no longer showing the “call” tab that shows you statistics and data on searchers who called you from Google Search and Google Maps. I suspect this might be related to the Google Business Profile call history going away, as we reported earlier.
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Google Business Profiles Call Data Gone From Performance Report
Google is testing yet another call extension ad format, this one shows the advertiser’s name below the clickable phone number.
Originally posted here:
Google Ads Test: Call Extensions With Advertiser Name
Google Ads will transition the functionality of Smart Campaign into Performance Max campaigns in the coming months. Google said “Performance Max provides all the same benefits of Smart campaigns and more,” in an email sent to one advertiser.
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Google Ads To Transition Smart Campaigns To Performance Max
Google Ads may be testing a new search ad format named “featured options.” This shows ad listings in this thing card layouts that should be related to events.
Excerpt from:
Google Ads Featured Options Search Interface
Supercharge your global website management with AI tools. Explore the benefits of leveraging AI technology for content, SEO, research, and more. The post Using AI Tools For Global Websites Operation And Management appeared first on Search Engine Journal
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Using AI Tools For Global Websites Operation And Management via @sejournal, @motokohunt
Here is a recap of what happened in the search forums today…
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Daily Search Forum Recap: August 6, 2024
Learn more about query refinements in shopping SERPs. Gain insights into how e-commerce sites can use query refinements to improve user experience and increase sales. The post Query Refinements: How Google Helps Users Find Products Faster appeared first on Search Engine Journal
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Query Refinements: How Google Helps Users Find Products Faster via @sejournal, @Kevin_Indig