This detailed guide reveals how to build and maintain a diverse backlink profile to boost your website’s search performance. The post How To Build A Diverse & Healthy Link Profile appeared first on Search Engine Journal .
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How To Build A Diverse & Healthy Link Profile via @sejournal, @AndrewDennis33
Google published a case study showing how adding structured data and improving crawlability nearly doubled the amount of clicks to the site The post Google Case Study Shows Importance Of Structured Data appeared first on Search Engine Journal .
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Google Case Study Shows Importance Of Structured Data via @sejournal, @martinibuster
And… that’s a wrap! Catch up on the second and final day of MozCon 2024 in this day-two recap.
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That’s a Wrap: The MozCon 2024 Day Two Recap
Jun 24
5
AI expert Britney Muller guides marketers through leveraging generative AI by utilizing its strengths while mitigating bias and limitations.
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MozCon 2024: Britney Muller On How To Use Gen AI In Marketing via @sejournal, @MattGSouthern
Jun 24
5
At MozCon, Rand Fishkin shared recommendations based on purported Google leaks, sparking skepticism and debate. The post Rand Fishkin At MozCon: Rethinking Strategies Amid Google API “Leak” appeared first on Search Engine Journal .
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Rand Fishkin At MozCon: Rethinking Strategies Amid Google API “Leak” via @sejournal, @MattGSouthern
B2B SaaS content marketing can be notoriously complex. Your SaaS company’s solutions are built to solve problems for a highly select subset of a professional audience.
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Content Marketing Is Hard for SaaS Companies. Here’s How to Do It Right.
Here is a recap of what happened in the search forums today…
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Daily Search Forum Recap: June 5, 2024
I am seeing signs of yet another intense Google search ranking update and intense ranking volatility yesterday and into today, June 4th and 5th. Many of the tools are showing very heated volatility and there has been a spike in chatter within the SEO community.
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Google Search Ranking Algorithm Volatility June 5th
New data from BrightEdge shows that Google is showing far fewer AI Overviews than it did when it first launched them as a beta under the Search Generative Experience. Google went from showing AI Overviews for 84% of queries to showing them for less than 15% of queries.
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Google AI Overviews Shows For Only 15% Queries, Down From 84%
Microsoft, in its monthly update, announced that it will be moving (or “upgrading” as they call it) smart shopping campaigns to Performance Max within the next couple of months. Microsoft said they sent out notices to advertisers via emails earlier.
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Microsoft Advertising To Move Smart Shopping Campaigns To Performance Max