Google Ads is testing a way for advertisers to preview the impact of a change, like adding negative keywords. It seems to be called “Preview impact estimates” and lets you estimate the impact of, in this case, adding specific negative keywords.
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Google Ads Preview Impact Of Negative Keywords (& More)
Google Ads is testing a way for advertisers to preview the impact of a change, like adding negative keywords. It seems to be called “Preview impact estimates” and lets you estimate the impact of, in this case, adding specific negative keywords.
The rest is here:
Google Ads Preview Impact Of Negative Keywords (& More)
Discover the criteria behind AI answers. Learn how to optimize your content for visibility in AI-driven environments. The post Why Your Content Isn’t Being Cited in AI Answers (And How to Fix It) [Webinar] appeared first on Search Engine Journal .
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Why Your Content Isn’t Being Cited in AI Answers (And How to Fix It) [Webinar] via @sejournal, @lorenbaker
OpenAI crawl activity roughly tripled after GPT-5, with OAI-SearchBot now generating more log events than GPTBot. The post OpenAI Crawl Activity Tripled Since GPT-5, Data Shows appeared first on Search Engine Journal .
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OpenAI Crawl Activity Tripled Since GPT-5, Data Shows via @sejournal, @MattGSouthern
Here is a recap of what happened in the search forums today…
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Daily Search Forum Recap: April 28, 2026
AI skills are now embedded in most SEO roles. Learn how they influence salary and hiring expectations
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The AI Skills Salary Premium via @sejournal, @Kevin_Indig
Fragmentation, local engines, and bundled AI tools are redefining competition in APAC, making multi-system visibility the new benchmark for search success. The post APAC Search Strategy Goes Beyond Google & Baidu appeared first on Search Engine Journal .
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APAC Search Strategy Goes Beyond Google & Baidu via @sejournal, @motokohunt
Krishna Madhavan from Microsoft Bing demo’ed some new AI reporting features that should launch within Bing Webmaster Tools soon. They include citation share, grounding query intent, semantic topic label, and GEO-focused recommendations.
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Bing Webmaster Tools New AI Reporting Features
As you know, Google announced a new search spam penalty for back button hijacking. Site owners have until June 15, 2026 to remove any such functionality from its site or it will be subject to a manual action and/or automated algorithmic adjustment
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Google Sends Warning Notices On Back Button Hijacking Spam Penalty
Google is now showing the number of reviews that were deleted on a specific Google Business Profile due to defamation complaints. This seems to be live in Germany and not other countries right now.
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Google Showing How Many Reviews Were Deleted